We are an innovative company in the world of F&B. We own and operate leading casual dining brands with more than 1000 employees and a fast-growing number of restaurants.
To pioneer the F&B casual dining scene in KSA, GCC and beyond. Creating & sustaining the most profitable and valuable brands. Delivering the best customer experience through innovation and quality.
Offering the most value for money experience to the largest customer segment in KSA, GCC and beyond. Delivering happiness through continuous innovation and excellent quality. Working with the most talented and professional team. Leaving a positive impact socially and environmentally.
We love making people happy.
We search best practice, learn best methods and share knowledge & experience within our team and our community.
We value integrity, productivity and teamwork.
We innovate through experience, research and creativity to lead the market and provide the best customer experience.
We deliver happiness to our guests at all costs.
Community & Environment
We leave a positive impact on the community and environment by sharing resources and knowledge and using eco-friendly processes.